Feed is one of the most expensive inputs in a beef cattle operation, making most producers eager to see whether they’re spending more than they need to, or whether their feed of choice is giving them the gains they’re seeking. PLA’s Performance Beef tool is a cloud-based platform that aims to help producers optimize key aspects of their operations including nutrition and animal health, by monitoring the measurement, analysis, and reporting of financial and operational data to achieve better feed management. He saw firsthand how the row crop production underwent a digital revolution after big data swept the industry. Livestock tech is definitely gaining momentum.”Īfter spending five years with Climate Corp as regional sales manager after Monsanto acquired the startup, Kuper set his sights on the livestock industry. “That drove a lot of additional investment and really drove growth. “I think this has the same meaning as when Monsanto bought Climate,” Dane Kuper, founder and CEO of PLA told AFN. The world’s largest animal health company Zoetis recently acquired PLA for an undisclosed price AFN understands the valuation was around $140 million. Apart from Merck’s record-breaking $2.4 billion acquisition of livestock tech digital health platform Antelliq in 2018, the livestock segment has somewhat lagged behind in terms of startups and investment.īut, speaking in the aftermath of the acquisition of his precision livestock startup Performance Livestock Analytics (PLA), one of Climate’s former employees feels a sea change is about to happen. Since then, investment has flooded into startups innovating for food and farming from row crop production to traceability to food safety to grocery stores. Monsanto’s acquisition of The Climate Corporation in 2013 marked a major turning point for the then-nascent agri-foodtech space.
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